NEWS

THE ART OF MARKETING

May 03 2013
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By Michael Wood
artbizz
WHAT HAPPENS WHEN BUSINESS AND ART COLLIDE
Last Saturday, the American Marketing Association held an art gala fundraiser, attempting to combine both the premises of marketing and artistic expression. Within the walls of the College of Business Administration, there were plenty of expressive displays to admire. 

Pictured above is Mona Ahmed, a junior International Studies major posing with her exhibit entitled, “Enchanted.” The talents of the student artists at this gala were, to say the least, exceptional, showcasing each artist’s distinctive style. From the work of Mona Ahmed, a display of doors, a bench, and a table full of candy (which mimicked the warmth and comfort of student apartment) to Marcus Thibodeau’s exhibit of glasswork and glow-in-the-dark sketches, doodles, and musings (which feels like a look inside of a student’s mind) there was plenty of quality artwork to appreciate within the gala.

But it doesn’t stop there. Caroline Ly’s exhibit was an experiment of design, showing concept sketches of a more practical and eco-friendly approach to bus stops and other fixtures around campus, but not without style. Rather than approaching this in the cold and calculating, efficient style we are used to, she shows the possibilities of both being green and designing with personality, giving each of the fixtures a tropical feel. 

For five bucks, you could take in some artwork, ranging from the innovative to the heartfelt, fill yourself up with coffee and snacks, and mingle with the artists at their exhibits. The whole event was a testament to the creative minds we nurture on this campus, and I would highly recommend indulging yourself next time the artistic community on campus opens its doors. It would be time well spent. 
 
Last Updated on Friday, 03 May 2013 01:19
 

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